Our aggressive and innovative marketing plans are specifically designed to maximize the exposure your property gets to potential buyers.  We strategically target these buyers with a marketing plan that is unsurpassed in its reach, therefore increasing the marketability of your home and driving up the final sale price.  It’s a simple fact that maximum exposure for your property leads to the maximum selling price in the quickest amount of time.  Contact Us to design a unique plan for your property based on the following three campaigns:

Web Campaign

Since the vast majority of buyers are searching online for property to buy, this is where the marketing of your property begins.  No matter where buyers are looking online, they will find your property.  Because of our strategic partnerships with the most highly trafficked real estate websites in the U.S. and internationally your property will be listed and advertised on:

• Realtor.com
• Zillow
• Trulia
• Boston.com
• Google
• Condo Domain
• Move.com
• Yahoo Real Estate
• Craiglist
• And many other sites…

Additionally, your property will be featured on this site (one of the most advanced and user friendly real estate sites in the area) as well as having a custom created stand alone site that will feature your property online.  We drive traffic to our sites through creative linking strategies, classified ads, traditional internet marketing such as banner ads, and pay-per-click advertising (PPC) on many national search engines.  We generated tens of thousands of visitors and page views per month with this step alone.  And while many firms may be able to say they have your property online, that is simply not enough.  What really differentiates our online marketing is the number of real buyer leads we generate for your property by creating specific calls to action to get them to “announce” to us that they are interested in your property.  Not only is your property seen online, we drive people to truly want to visit it in person.

Buyer-Centric Campaign

This is how we enhance the positive qualities of your property and downplay any negatives, to create a buying atmosphere.  With our Buyer-Centric marketing campaign we focus on the buyers and make it easy for them to imagine themselves buying your property.  While most other real estate firms advertise listings just to get their “brand” name out there to attract more business for themselves, we are in the business of selling your property…not just trying to make ourselves look good.  This means making your property the focal point (not us).  By using advertising techniques that are useful to buyers, we create an attraction to your property by making it easy for more potential buyers to see and learn about your property (all while portraying your property in its best light).  We do this with the following techniques:

• “24/7 Open House” – By making sure your property has a virtual tour, floorplan, and 10+ professional photos and diagrams online within easy reach to buyers any time, day or night we allow buyers to visit your property any time.
• Customized printed marketing materials – Professional high quality property package (including listing sheets, postcards, flyers, etc) with full details and pictures.  All mailed materials have a strong call to visit our website or call us so we can get them in to see the property.
• Free recorded information hotline – Sometimes buyers are shy to call to a real estate office for details on a property, so we produce a toll free hotline for buyers to call for recorded information about your property…no potential buyer shall be lost.
• Open Houses – We hold traditional open houses at least three times per month for your property with refreshments to allow easy access for buyers.  We also make sure to get feedback from all attendees by holding a raffle drawing for everybody who fills out a property survey form (great tool for feedback from buyers!).  We have also scientifically tested our open house advertising in the past to ensure the maximum number of buyers know about the times and dates to come.
• Print & Newspaper Ads – Our ads (depending on your property type and location there are many periodicals at our disposal to advertise in) are specifically designed to call attention to your property and increase potential interest.  But more importantly, your property ads are filled with “calls to action” that drive potential buyers to call or visit the website where they can be converted into real leads for your property.  We don’t just use ads to make your property look good…we use them to sell it.
• Signage – Attractive custom designed banners and signage at the property to drive phone calls and web traffic are key to capturing walk by/drive by traffic.

Agent Campaign

Attracting attention from other real estate agents is a key ingredient in our marketing platform.  The vast majority of buyers today are working with a real estate agent to assist them in their purchase.  It is extremely important, therefore, to ensure the maximum number of agents are aware of your property to capture their buyers.  By utilizing our extensive network of agents throughout (both city-wide and state-wide) and using the following techniques, we are able to create a huge industry “buzz” for your property.

• MLS and LINK Listings – We don’t just put your property into the multiple listing databases and forget about it.  Daily monitoring, updating, and enhancing are key to maximize the eyeballs your listing gets by other agents (and public).  Selling the property with a great description, pictures, floorplans, etc. starts with the information in the listing services and is a key (and often overlooked by other firms) aspect of our service.
• Broker Open House - Holding a broker open house and luncheon, and inviting other agents personally with invitations and phone calls, allows us to put your property on display for the brokerage community.  Actually getting agents in the door and showing them first hand how well the property could work for their client helps us get the entire brokerage community working to sell your property.  We hold broker open houses and personally invite top agents on a regular basis.
• Direct Mail/Fax/Email - We continually send out updates and information for your listing on a weekly basis to all agents in the area (with a personal focus on those agents who do the most business with similar properties).  Keeping your property fresh in agents minds will cause them to think of your property first when they meet new buyers.

As you can see, our marketing strategy is unsurpassed in its reach.  But, more importantly, the care and diligence we take to continually update and refresh the marketing allows us to generate the greatest possible interest in your property to minimize the length of time to sell and to maximize the sale price.

Contact Us For a Free Home Sale Consultation